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Obama aministration shelves doctor ’mystery shoppers’ plan
The Obama administration said Tuesday that it had shelved plans for a survey in which "mystery shoppers" posing as...
Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Second person denied AZ transplant coverage dies
A second transplant candidate denied coverage because of state budget cuts has died, and hospital officials say the...
Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
Study linking vaccine to autism was fraud, Lancet reports
The first study to link a childhood vaccine to autism was based on doctored information about the children involved...
US alters rule on paying for end-of-life planning
The Obama administration, reversing course, will revise a Medicare regulation to delete references to end-of-life...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
FDA warns J&J on illegal marketing of medical devices
Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Sound Physicians taps into hospitalist movement
One of the fastest-growing companies in the Northwest has little to do with high-tech, biotech, or cleantech. Tacoma...
Insurers push plans that limit choices of doctors
As the Obama administration begins to enact the new national health care law, the country’s biggest insurers are...
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Book:
The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Webcast:
Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
Developing a strong physician sales program means integrating sales and marketing efforts focused on using market data...
Webcast:
Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...
Webcast:
More Patients, Less Money, Higher Quality
More patients are coming your way, courtesy of health reform, but reimbursement will still likely lag. Will you take...
Webcast:
Tactics to Measure Financial ROI for Marketing Efforts
Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the...
Webcast:
Ratchet Up Physician Referrals: Proven Methods & Measures
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from...
Webcast:
Quantify & Cultivate Patient Engagement
More than just a buzzword, patient experience has become the quintessential objective in the current healthcare...
Webcast:
Battle-Tested Tactics for Key Internal Marketing Initiatives
When a key marketing initiative looms, you can already anticipate its accompanying challenges: executive buy-in...
Webcast:
Marketing to Overcome Physician Recruitment Hurdles
Join HealthLeaders Media for a 90-minute, customizable webcast on physician recruiting strategy and solutions...
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