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Quantcast Panel urges more choice in birth after C-section
A National Institutes of Health advisory panel said that vaginal birth after caesarean is reasonably safe and should be...
Magazine: Marketing: Marketing to Physicians: Time to Go Digital?
New channels are needed to reach all generations.
Web Exclusive: Successful Physician Retention Must Start During Recruitment
Physician retention begins at the earliest stages of the recruitment process—and any marketer can get involved.
Social media consults may harbor dangers
As consumers continue to flock to the internet and social media sites, so do physicians. In fact, 86% of U.S...
Four Surefire Messages to Get Physicians' Attention
Trust is the name of the physician communication game. And one of the best ways to cultivate trusting relationships...
Magazine: Marketing: Physician Relations: Four Attention-Grabbing Messages
The content must resonate with the physician.
Web Exclusive: Advanced Imaging as a Marketing Tool: Do You Really Need All Those Extra Slices?
There are important questions to ask when you're considering an equipment upgrade: Whether or not physicians and...
Web Exclusive: A Dozen Low- or No-cost Ways to Engage Employees, Community
It's always nice to come home from a conference with a few ideas that you can implement quickly and inexpensively...
Web Exclusive: Docs Prefer ePromotion, But Does Pharma Tactic Translate to Hospitals?
The value of hospitals conducting face-to-face visits with referring physicians in order to increase or maintain...
Web Exclusive: Down Economy Provides Opportunities to Improve Physician Relations
Hospitals and health systems are doing everything they can to hold onto market share. But there's another asset to...

Book: A Marketer's Guide to Physician Relations
Take your physician relations program to the next level. HealthLeaders Media teamed up with healthcare marketing...
Webcast: Marketing to Physicians: Increase Referrals and Grow Market Share
How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program...