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Web Exclusive: Talking 'Bout Doc Generations
There are three distinctly different generations (and soon to be a fourth) practicing medicine today. And marketers...
Consumer ads for medical devices subject of senate panel
While medical device makers increasingly pitch their products directly to consumers, some lawmakers, medical groups...
Seven Simple Ways to Improve Physician Relations
Healthcare marketers have a wide variety of responsibilities on their plate, and marketing to physicians is one more...
Swimming Pools, Movie Stars, and Physician Relations
Dealing with physicians is quite possibly the most complicated function the modern healthcare marketer will ever...
The Stark Facts of Marketing to Physicians
With new Phase III regulations now in effect, it is worthwhile to briefly review Stark and its new implementing...
California hospital sued in alleged dumping of patient
Civil rights attorneys have sued Hollywood Presbyterian Medical Center in connection with the alleged dumping of a...
Hey, it's still me in here
Plastic surgery has become mainstream--almost 11 million procedures were performed in the U.S. in 2006, up 7 percent...
Audio: Top Leadership Teams: Physician Relations Strategies
Richard Salluzzo, MD, CEO, and Anthony Oliva, DO, chief medical officer, of Wellmont Health System discuss the...
Audio: Listen: Cardiovascular Services: Keys to Physician Alignment
John McHugh, associate director at Navigant Consulting, discusses the keys to physician alignment in the cardiovascular...