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Staying up in a down economy: Eight marketing-strategy tips from Best Buy and Wipro CMOs
Leading companies know there are business opportunities in times of economic downturns and that marketing can help lead...
MRSA: Patients revolt against hospital secrecy
A growing number of consumer advocates—many bound by ordeals with MRSA—have vowed that if the U.S. hospital...
Health insurance tab creeps toward half of family income
By 2016, the average premiums paid by employers and their workers for family coverage could top $24,000. If current...
A prescription for change in primary care
Wall Street Journal columnist Benjamin Brewer, MD, outlines his proposal that he says will help improve people’s...
Magazine: Straight to the Consumer
If you’ve been in the Boston area in the past year, you might have heard Dr. Giles Boland’s voice on the...
Magazine: Who Are the People in Your Neighborhood?
Hospitals serving a significant immigrant population find ways to connect with prospective patients across the cultural...
California children's insurance program may need wait list
California’s budget woes could leave thousands of California children on a waiting list for healthcare, as state...
Bedside manner matters most in doctor choice
When it comes to choosing a doctor, most Americans rank bedside manner and communications skills at the top of the list...
Patients rarely use online ratings to pick physicians
Although more than 80% of the state’s adults turn to the Internet for health-related information, less than...
Giving doctors a checkup
Using the Internet, patients can now make sure the medical professionals they are seeing, or considering, are licensed...