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Web Exclusive: Using Report Cards to Tell Your Hospital’s Quality Improvement Story
The hospital industry is in the middle of a storm—a "quest for quality" storm. As government and other...
Shaping good health as teens outgrow pediatrician
A new report by the National Research Council and Institute of Medicine finds that too many adolescents are falling...
Word of mouth and physician referrals still drive healthcare provider choice
Despite transparency initiatives and pushes for greater healthcare consumerism, most patients still rely on word of...
A third of Medicare clients unfamiliar with benefits
How well a person on Medicare understands the program’s benefits affects their access to healthcare, according to...
MRSA: Patients revolt against hospital secrecy
A growing number of consumer advocates—many bound by ordeals with MRSA—have vowed that if the U.S. hospital...
Web Exclusive: Improve Your Quality. No Excuses.
The extent to which consumers will actually use online tools to compare hospitals before deciding where to receive...
More hospital horror stories
The story of needless errors being committed at hospitals around the country is not news to healthcare marketers, but...
Spies Like Us: Physicians and Undercover Patients
AMA delegates this week pondered an ethics council recommendation to support the practice of secret or "mystery...
Mystery shoppers take the mystery out of the patient experience
Mystery shopping, a reliable assessment tactic used for years by banks, restaurants, and hotels, has exploded on the...
Word-of-Mouth with a Bullhorn
What would have happened if, a year ago, you asked, "How important is patients' perception of the care they receive at...