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2 million Medicare beneficiaries aren't getting discounted drugs
More than 2 million Medicare beneficiaries have failed to sign up for a program that could save them thousands of...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Healthcare law backers plan counteroffensive
After months of being pummeled by Republican attacks on the new healthcare law, the Obama administration and its allies...
Headed to ER? Some post waits by text, billboard
Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
Forecasters predict ad stabilization in 2010
The global advertising market will start to stabilize next year, following double-digits declines in 2009, but...
Heath Ledger's legacy for drug marketers
Heath Ledger's death might turn out to have a silver lining for drug marketers, prompting the public to finally pay...
New medical ads in Minnesota focus on speed and convenience for patient
New advertising campaigns for Minnesota-based HealthPartners, Fairview Clinics, and Park Nicollet Health Services focus...
The skinny: Why men won’t get healthcare
Men are 25% less likely than women to have visited a doctor in the past year. In an attempt to change those statistics...
Ban on physician advertising threatens India's medical tourism
The Karnataka Medical Council has cautioned 70 private hospitals and practitioners over the last six months for...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...