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Integrated Campaign ’Connects’ With Patients
For years, MultiCare Health System was neck-and-neck with another healthcare provider, jockeying for first place in the...
Cheery Campaign Makes Consumers Take Notice
"Just in case you actually do shop 'til you drop," read a Southwest General banner hanging above a mall food...
Low-budget Campaign Animates Community
This winter, Children's Hospital of Illinois at OSF Saint Francis Medical Center faced a dilemma that many hospital...
Build It, Advertise it, and They Will Come
When North Oaks Health System added seven new clinics over the past few years, leaders there quickly realized there was...
Web Exclusive: HealthLeaders Media's 2009 Marketing Event Honors Healthcare Advertising Campaigns That Work
Healthcare advertising campaigns that set clear objectives, met or exceeded them, and showed positive ROI were honored...
Campaign Spotlight: Pediatric Ads Overshadow the Competition
Most marketers will tell you that they don't want anything to cast a shadow over their advertising, but MetroWest...
Campaign Spotlight: A Gazillion ROI Results
When marketers at Helen DeVos Children's Hospital held focus groups to gauge the impact of their "40...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...
Social media predictions made by marketers
Read what marketing bloggers predict for content marketing and social media in 2009. Surprisingly, many see lots of...
Beware the social media siren
In a recent Sapient study of more than 200 CMOs, "90 percent said that it is becoming increasingly important that...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Seminar: HealthLeaders Marketing Awards: Chicago, IL
Webcast: Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be...
Book: Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...