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Measuring social marketing and media
While social marketing was originally developed from the desire that companies had to capitalize on commercial...
Virtual world keeps tabs on presidential election
While crowds gathered at public rallies and millions of others glued themselves to cable news, many spent election...
Message received
During the 2008 campaign, Barack Obama fully grasped the potential of today’s new media to spread his word...
Ten reasons Obama won
Internet was a player in the Kerry-Bush election but not on the monumental scale that it is today. In the 2008...
Using YouTube to promote your private healthcare clinic
Many people know YouTube as a popular website that friends and colleagues use to forward viral video clips of treadmill...
Need press? Repeat: ’green,’ ’sex,’ ’cancer,’ ’secret,’ ’fat’
Those who make their living composing news releases say there is an art to strategic word selection. This easily...
Five steps to a dynamic mobile marketing campaign
American marketing professionals are really starting to take notice of the benefits of mobile marketing. While some...
10 Best Marketing Practices from Google's Ted Souder
When pitching ideas, don't start with the words "I think," Ted Souder, the Head of Sales, Midwest Travel for Google...
Q & A with Elizabeth B. Pellegrin of CAMC
Elizabeth Pellegrin, chief marketing officer at Charleston Area Medical Center in West Virginia, discusses new media...
From teeth whitening to flying helicopters
Thanks to the ever-growing Internet, magazines and newspapers have had to face the growing difficulty of finding...