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Engaging Consumers Via Facebook, Twitter Makes Them More Likely To Buy, Recommend
Consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but also buy...
Facebook Reaches Top Ranking in US
Reaching an important milestone, Facebook surpassed Google in the US to become the most visited Web site for the week...
Protest targets UPMC hospital closing
Two dozen toga-wearing protesters retold the story of the assassination of Julius Caesar outside UPMC's Downtown...
WebMD launches social media
WebMD launched its social networking feature, WebMD Health Exchange, on Tuesday. It says the health social networking...
Web Exclusive: Web Site Redesign Increases Appointments, Leadership Interest
A successful Web site redesign is not an easy feat to pull off—something Temple University Hospital knows all too...
Nyquil nation: 100,000 fans snoozing for swag
Nyquil launched a Facebook app launched in December 2009, prompting more than 100,000 fans to join "Nyquil...
Web Exclusive: How Hive Marketing Can Save Social Media for Healthcare
A new marketing initiative is more likely to be successful if you have a solid plan in place than if you throw one...
Social media consults may harbor dangers
As consumers continue to flock to the internet and social media sites, so do physicians. In fact, 86% of U.S...
Web Exclusive: Social Marketing Helps Translate AHRQ Research Into Practice
Using evidence-based research conducted in universities, hospitals, and health systems around the country, the federal...
Web Exclusive: Three Ways Text Messages Can Improve Healthcare Marketing
Lately, I've been noticing an uptick in articles and press releases detailing text-message campaigns in...

Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...