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Hospitals market to decision making consumers
As part of the push to reach consumers, the average hospital marketing budget grew 18% between 2004 and 2007, according...
How to 'doctor' your firm’s brand
When it comes to marketing, you can learn a lot by watching how others do it. One of the more competitive industries...
Web Exclusive: Oh, Baby!
Emerson Hospital in Concord, MA, recently delivered a bundle of joy: $280,000 for its OB services. The facility is in...
Web Exclusive: Picture This: Creating a More Flattering Image of your Hospital
In look and feel, hospital ads run the gamut from slick to sloppy. The main culprit for ads that look less than...
Doctor-Driven Ad On Wheels
When a cardiologist at Le Bonheur Children’s Medical Center approached Marketing Manager Julie Ashby and said...
Web Exclusive: $1 million closer to a $175 million touchdown
The fundraising end zone is in sight at Riley Hospital for Children, thanks to a $1 million gift and pledge for...
Web Exclusive: Storybook Success
Once upon a time a hospital created an advertising campaign that told its story through the success stories of its...
Web Exclusive: Recruitment Campaign Asks Nurses to Say ’Ahhhhh’
Unlike many recruitment campaigns that aim to fill a defined number of openings, Jefferson Regional Medical...
The marketing of a doctor
Although the hospital needs to establish itself as a center of excellence, the individual doctors are the most...
All Aboard! Transit Advertising
Lost for ideas on where to target your audience? With gas prices and public transportation numbers at a high, why not...

Newsletter: Healthcare Leadership Review
This newsletter will equip you with the tools to become the leader in Healthcare that you have always dreamed of...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Integrated Compensation Plans to Enhance Physician Performance
With the number of physicians seeking employment increasing, healthcare providers are looking for ways to effectively...
Webcast: More Patients, Less Money, Higher Quality
More patients are coming your way, courtesy of health reform, but reimbursement will still likely lag. Will you take...
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
The physician-hospital relationship has always been important but with reform, fortifying these partnerships is now an...
Audio Conference: Slash Your Readmission Rates
With 20% of Medicare fee-for-service beneficiaries discharged from a hospital being readmitted within 30 days, two of...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Webcast: Tackle Physician Turnover Costs, Rev Up Recruitment
Physician turnover can cause millions to walk out your front door. Losing just one physician can mean a $1 million hit...