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Neuromarketing is the future, but . . .
Increasingly, marketers are turning to "neuromarketing," or brain-imaging techniques such as functional...
Is There a Healthcare Reform Ad That Will Resonate with the Public?
Stakeholders and activists have spent more than $52 million on healthcare reform advertising, but the ads that may make...
Who finds Twitter more effective, advertisers or consumers?
Though Twitter is abuzz in the mainstream media, just 8% of advertisers and consumers believe it is a "very effective...
New info shoppers
With so much attention on psychological marketing these days, perhaps the single most neglected trend out there is the...
Closing the marketing credibility gap
Many companies' paid marketing and advertising efforts are experiencing a loss of credibility with their target market...
Online behavior: What marketers don’t know could hurt them
Marketers are starting to realize that a technique that engages one ethnic group doesn't necessarily work for another...
The doctor is out of Lipitor ad campaign
Pfizer Inc. has resumed television ads for the cholesterol pill Lipitor, six months after stopping commercials with...
Marketing a (Very) Sensitive Issue
I recently found myself clicking on a link that opened an online video-one in a series of humorous ads urging men to...
A Campaign Worth Owning
The patients at Fairview Southdale Hospital in Edina, MN, really take ownership of their medical conditions—and...
Exeter's Artful Attention to Detail
Speaking directly to a consumer's need for conscientious care, Exeter (NH) Hospital launched a new campaign that...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Seminar: HealthLeaders Marketing Awards: Chicago, IL
Webcast: Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be...
Book: Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...