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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
AT&T, Vitality offer wireless pill caps
AT&T announced that it will be partnering with Vitality to sell Vitality GlowCaps on Amazon.com. The AT&T...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Group says UM’s medical ethics policy is an improvement
A new ethics policy to guide student and faculty relationships with drug companies at the University of Minnesota's...
Healthcare law backers plan counteroffensive
After months of being pummeled by Republican attacks on the new healthcare law, the Obama administration and its allies...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Headed to ER? Some post waits by text, billboard
Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising...
Forecasters predict ad stabilization in 2010
The global advertising market will start to stabilize next year, following double-digits declines in 2009, but...
Web Exclusive: Nasty or Nice: How Do You Grow Market Share?
What's more important, a hospital's reputation and image? Or grabbing as much market share by any means necessary?

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...