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Hospital TV ads showed little effect
When bearded TV pitchman Billy Mays leaving the airwaves for good earlier this year, Knoxville doctor Jonathan W...
Campaign Spotlight: Pediatric Ads Overshadow the Competition
Most marketers will tell you that they don't want anything to cast a shadow over their advertising, but MetroWest...
No actors, just patients in unvarnished spots for hospitals
A television commercial for the Akron Children's Hospital in Ohio presents Austin, who is 14 and bald from...
Hospitals market to decision making consumers
As part of the push to reach consumers, the average hospital marketing budget grew 18% between 2004 and 2007, according...
Sparing 450 jobs at Boston's Beth Israel
Employees at Boston-based Beth Israel Deaconess Medical Center are mostly praising the chief executive's proposals for...
Magazine: Straight to the Consumer
If you’ve been in the Boston area in the past year, you might have heard Dr. Giles Boland’s voice on the...
How to 'doctor' your firm’s brand
When it comes to marketing, you can learn a lot by watching how others do it. One of the more competitive industries...
Web Exclusive: Oh, Baby!
Emerson Hospital in Concord, MA, recently delivered a bundle of joy: $280,000 for its OB services. The facility is in...
Texas Health Resources renaming 12 hospitals
Texas Health Resources Inc. is renaming its 12 hospitals to make their link more clear. A new green-and-blue logo with...
Marketing industry finds waiting rooms a captive audience for ads
Some companies are realizing that waiting rooms provide a marketing opportunity, and are outfitting them with...

Newsletter: Healthcare Leadership Review
This newsletter will equip you with the tools to become the leader in Healthcare that you have always dreamed of...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Cultivating Physician-Hospital Alignment in the ACO Era
The physician-hospital relationship has always been important but with reform, fortifying these partnerships is now an...
Audio Conference: Slash Your Readmission Rates
With 20% of Medicare fee-for-service beneficiaries discharged from a hospital being readmitted within 30 days, two of...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Webcast: Tackle Physician Turnover Costs, Rev Up Recruitment
Physician turnover can cause millions to walk out your front door. Losing just one physician can mean a $1 million hit...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Book: The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...