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Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
HHS trend scan will signal potential health IT breakthroughs
The Health and Human Services Department plans to develop and maintain a continuous scan of current and emerging...
Study says thousands get unneeded heart devices
Doctors are implanting high-tech heart defibrillators in thousands of people who probably do not need them, a new...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Brigham and Women's to offer hand transplants
The Boston hospital that last year performed the country’s first face transplant now plans to offer hand ...
IBM unveils strategy in electronic health records
I.B.M. has been quietly saying for months that it planned to enter the market for electronic health records, a business...
Senate panel bans payments to delay generics
In a defeat for the powerful drug lobby, a Senate panel approved legislation to prohibit drug companies from paying...
Please segment your list and stop doing something less effective
In the current economy, marketing desperately needs to look like the Department of Heroes instead of just a cost...
Marketing firm wants to help healthcare pros
For more than 17 years, Prince Market Research has done surveys, polls and arranged focus groups for many clients...

Audio Conference: Marketing Your Physician Practice: A guide to growth
The presenters of this audioconference discuss the essential areas healthcare practices should consider when...
Webcast: Marketing to Physicians: Increase Referrals and Grow Market Share
How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program...
Webcast: Use Call Centers to Grow Market Share and Measure Marketing ROI
No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance...
Book: The Hospital Executive's Guide to Emergency Department Management
With 50-70 percent of hospital admissions coming through the emergency department, it’s the key driver of profitability...
Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Webcast: Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...
Webcast: Tactics to Measure Financial ROI for Marketing Efforts
Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the...