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Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
HHS trend scan will signal potential health IT breakthroughs
The Health and Human Services Department plans to develop and maintain a continuous scan of current and emerging...
Study says thousands get unneeded heart devices
Doctors are implanting high-tech heart defibrillators in thousands of people who probably do not need them, a new...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
FDA warns J&J on illegal marketing of medical devices
Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Brigham and Women's to offer hand transplants
The Boston hospital that last year performed the country’s first face transplant now plans to offer hand ...
IBM unveils strategy in electronic health records
I.B.M. has been quietly saying for months that it planned to enter the market for electronic health records, a business...
Senate panel bans payments to delay generics
In a defeat for the powerful drug lobby, a Senate panel approved legislation to prohibit drug companies from paying...
Please segment your list and stop doing something less effective
In the current economy, marketing desperately needs to look like the Department of Heroes instead of just a cost...
Marketing firm wants to help healthcare pros
For more than 17 years, Prince Market Research has done surveys, polls and arranged focus groups for many clients...
The Hospital Executive's Guide to Emergency Department Management, 2nd Edition
In this timely new book, you will find refined tactics for dealing with increased patient flow, efficiently handling...
The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...
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