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Web Exclusive: Board Game Amuses, Teaches Bored Employees
It must gall HR departments everywhere. They work hard to create affordable, effective benefits for employees, and...
Cigna rolls out posh health plans for individuals and small businesses
Cigna is the latest to jump into the market for individual health insurance policies and is wooing customers with perks...
Pilot program creates job to coordinate care
An internist at Minneapolis-based Abbott Northwestern Hospital is using a $6 million grant to find out whether a...
Web Exclusive: Be the One
When a health assessment showed that the community was having issues with preventable health issues and concerns...
Consumer ads for medical devices subject of senate panel
While medical device makers increasingly pitch their products directly to consumers, some lawmakers, medical groups...
Running a Hospital
Most consumers have become accustomed to ads by pharmaceutical companies in which they try to convince us that we are...
Identity PR: Reaching the minds (and wallets) of today’s diverse consumers
Today’s diverse consumers are looking for more than just talk. They are savvy and skeptical, and they are tired...
Second life marketing: Still strong
Marketing in the virtual world is still proving successful for many advertisers. But what types of virtual marketing...
A prescription for what’s ailing healthcare marketing
Healthcare marketing, like the US economy, is in a rut. But fortunately for healthcare marketers, the solution is...
Healthcare flunks customer service
A recent survey by a management consulting firm found that more than half of those surveyed say that hotels are better...

Book: Case Studies in Transparency: Real world ways marketers educate consumers
Published by HealthLeaders Media, Case Studies in Transparency shares real-world examples of hospitals that have...
Book: Turn Calls into Customers
As patients take more interest in the cost and quality of their healthcare, you need to make sure that your healtcare...
Book: The Complete Guide to Transforming the Patient Experience
The patient experience impacts all areas of healthcare, including patient satisfaction, quality (as measured by...