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Web Exclusive: CEOs' View of Marketing: Cloudy with a Chance of Opportunity
The results of the 2010 HealthLeaders Media Industry Survey show a disconnect between marketing initiatives hospital...
Magazine: Marketing: Potential and Pitfalls Ahead
Healthcare CEOs say marketing initiatives will be among the top four drivers of growth at their organization in the...
Magazine: Virtual Marketing
A novel model promises to improve quality, boost efficiency, and cut costs.
Web Exclusive: If You Could Tell the CEO One Thing About Marketing, What Would it Be?
From marketing your hospital's quality rankings to competing against big brand-name organizations to investing time and...
Few Hospitals Use Social Media Effectively, Says Study
Nine in 10 hospitals use social media to some degree, but most of them say they're having little luck attracting new...
Magazine: Taking the Measure of Healthcare Marketing
Judges of the HealthLeaders Media Marketing Awards assess the state of the art.
Web Exclusive: Amidst Upheaval, Marketers Must Retain Focus on the Patient in 2010
In 2010, the more things change, the more they'll stay the same for healthcare marketers. Here are some thoughts on the...
Web Exclusive: Healthcare Marketing in 2009: The Year in Review
Last year I made three predictions about what 2009 would bring for healthcare marketers. I always enjoy looking back...
Web Exclusive: To Prepare for the New Normal, Marketers Must Show Strategic Value
If your hospital or health system leaders understand the value of a strategic marketer—or if you'd like to...
Obama's lessons for PR professionals and marketers
Lately, many marketers have been asking their agencies a similar question: "How can we be more like Barack?"...

Book: Physician Entrepreneurs: Marketing Toolkit
Allow Physician Entrepreneurs: Marketing Toolkit to take your practice to the next level. This detailed book is filled...
Audio Conference: Marketing Your Physician Practice: A guide to growth
The presenters of this audioconference discuss the essential areas healthcare practices should consider when...
Book: A Marketer's Guide to Market Research
Specific to the unique needs of hospital and health system marketers, A Marketer's Guide to Market Research takes a...
Webcast: Marketing to Physicians: Increase Referrals and Grow Market Share
How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program...
Webcast: Use Call Centers to Grow Market Share and Measure Marketing ROI
No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance...