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Hospitals market to decision making consumers
As part of the push to reach consumers, the average hospital marketing budget grew 18% between 2004 and 2007, according...
How to 'doctor' your firm’s brand
When it comes to marketing, you can learn a lot by watching how others do it. One of the more competitive industries...
Emerson Hospital in Concord, MA, recently delivered a bundle of joy: $280,000 for its OB services. The facility is in...
Doctor-Driven Ad On Wheels
When a cardiologist at Le Bonheur Children’s Medical Center approached Marketing Manager Julie Ashby and said...
$1 million closer to a $175 million touchdown
The fundraising end zone is in sight at Riley Hospital for Children, thanks to a $1 million gift and pledge for...
Once upon a time a hospital created an advertising campaign that told its story through the success stories of its...
Recruitment Campaign Asks Nurses to Say ’Ahhhhh’
Unlike many recruitment campaigns that aim to fill a defined number of openings, Jefferson Regional Medical...
The marketing of a doctor
Although the hospital needs to establish itself as a center of excellence, the individual doctors are the most...
Out of the Ordinary
Thinking that much of healthcare advertising tends to look the same, Amy Speagle, marketing & public relations...
All Aboard! Transit Advertising
Lost for ideas on where to target your audience? With gas prices and public transportation numbers at a high, why not...
Healthcare Leadership Review
This newsletter will equip you with the tools to become the leader in Healthcare that you have always dreamed of...
The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Cultivating Physician-Hospital Alignment in the ACO Era
The physician-hospital relationship has always been important but with reform, fortifying these partnerships is now an...
Slash Your Readmission Rates
With 20% of Medicare fee-for-service beneficiaries discharged from a hospital being readmitted within 30 days, two of...
The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Tackle Physician Turnover Costs, Rev Up Recruitment
Physician turnover can cause millions to walk out your front door. Losing just one physician can mean a $1 million hit...
The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...
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