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Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
$1.5B DMC deal close set for Friday
On Friday, the Detroit Medical Center should be part of the Vanguard Health Systems, capping months of work and a...
Web Exclusive: How Hive Marketing Can Save Social Media for Healthcare
A new marketing initiative is more likely to be successful if you have a solid plan in place than if you throw one...
Web Exclusive: The State of Healthcare Marketing ROI
When healthcare marketers talk about measuring the success of their campaigns, they tend to lump all measurement under...
Web Exclusive: A Healthcare Marketer's Guide For Surviving In A Bad Economy
Contributor Daniel Weinbach provides a healthcare marketer's "survival guide" to not only make it through the...
Web Exclusive: ROI: How do Healthcare Marketers Measure Up?
Healthcare marketers are sometimes criticized for lagging behind other industries when it comes to measuring the...
Web Exclusive: Looking for a Heartbeat?
Are you finding that your campaigns are flat-lining? A change of strategy could be just the thing you need to reconnect...
Web Exclusive: ROI Stories: A Wealth of Information
You know you've been successful at measuring the ROI of your marketing efforts when you tell a roomful of your peers...
Annual Reports: Not Just for Financials Anymore
No matter the industry, annual reports have been seen primarily as a tool for reporting financials to investors. One...
Survey: Better data, measurement abilities, and ROI metrics boost marketing performance
Want to take your performance to that ideal level of highly effective and efficient marketing? It takes better access...

Book: A Marketer's Guide to Measuring ROI:
Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to...
Webcast: Beyond ROI: Prove the Success of Your Marketing Efforts
Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for...
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...