Subscribe
Blogs
Industry Surveys
Breakthroughs Reports
Multimedia
Events
Sponsored
Departments Add News Widget

Group seeks documents from Anthem Blue Cross inquiry
A consumer group has called on California Insurance Commissioner Steve Poizner to release all documents related to his...
Medicare payments for physical therapy have poor prognosis
Because of a little-known provision in the law and Washington’s stalemate over healthcare, more than half a...
Health overhaul splits party faithful
The pending healthcare overhaul remains unpopular with a broad portion of the public, but core Democrats remain strong...
Big insurance rate increase for Pennsylvania poor
Facing a sharp rise in costs, Pennsylvania has almost doubled the monthly bill for a state health insurance program for...
Health bill gives insurers a younger market
Although insurers generally oppose the Democrats' healthcare bill, an overhaul would give the industry a chance to...
Employers plan to shift more healthcare costs to workers, survey reports
Most big employers plan to shift a larger share of healthcare costs to their workers next year, according to a survey...
Communicate with your listeners
In order to get your marketing message through to your listener, you have to get past the thousands of other messages...
Web Exclusive: Pond Scum or Citron: What color is your hospital?
Sometimes we get so close to our own industry’s jargon that we forget that those outside the healthcare system...
The personal touch
In this posting on The Beryl Institute’s blog, the author describes how his six year-old daughter was...
Marketers love conversation, unless the consumer starts it
Even though marketers say they value the consumer voice, brand feedback and "contact us," forms are rather unfriendly...

Book: Case Studies in Transparency: Real world ways marketers educate consumers
Published by HealthLeaders Media, Case Studies in Transparency shares real-world examples of hospitals that have...
Book: Turn Calls into Customers
As patients take more interest in the cost and quality of their healthcare, you need to make sure that your healtcare...
Webcast: Use Call Centers to Grow Market Share and Measure Marketing ROI
No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance...