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Mommy Blog Banner Ads Get Results
The mommy blogger trend is continuing to catch on at hospitals around the country and is proving to be a success...
3 Steps to Reach the Wireless Patient
HealthLeaders Media Marketing Weekly - November 3, 2010 | Three Steps to Reach the Wireless...
Hospital Enhances Print Ads With Barcode Technology
Middle Tennessee Medical Center's advertising campaign promoting the opening of its new facility looks like a...
Lexington Medical Center Puts a New Spin on Video Testimonials
The video patient testimonial is nothing new to healthcare advertising, but today multimedia campaigns enable...
Physicians Take Live Calls and Online Messages During TV Segment
When OSF Healthcare System in Peoria, IL, partnered with a local TV station to create live, weekly health segments...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
Webcast brain surgery? Hospitals see marketing tool
Faced with economic pressures and patients with abundant choices, hospitals are using unconventional ways of connecting...
ANA: Integrated marketing top issue on marketers’ minds
Dealing effectively with the challenges posed by integrated marketing communications is top of mind among senior...
Online videos vie for patients' minds and hearts
The online video-sharing site YouTube has become a battleground in the competition among Nashville-area hospitals for...
Television Ads With a Twist
Working within a competitive market, within an expensive media buying area, Abington (PA) Memorial Hospital found that...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...