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Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
Democrats struggle to find catchy acronym for healthcare reforms
Puh-pack-uh? Is that some kind of llama? In fact, it's the ungainly acronym of the new healthcare law - PPACA, the...
Dallas-area employers unite to collect data on health benefits
  Nine large North Texas employers have formed a partnership to help each other get a grip on rising health...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
Insurers must reshape their image and impact upcoming regulations
Industry observers queried by Health Plan Week say health insurers have no one but themselves to blame for a poor...
New health law has stung insurers focusing on election
WellPoint Inc., UnitedHealth Group Inc.and three other health insurers, criticized by Democrats during the overhaul...
An Internal Campaign Employees 'Believe' In
While Kaiser Permanente’s popular "Thrive" campaign hit the consumer market, an internal effort...
Heart Hospital Celebrates Victories
Physicians and staff at OSF Saint Francis Heart Hospital saw every patient who recovered after a life-threatening heart...
Capital campaigns supported by those who know its worth
Dana-Farber Cancer Institute in Boston has one year left on its $1 billion Mission Possible capital campaign, the...
Teamwork Scores Hand Hygiene Success
Every staff member—from physician leaders to student nurses—shares the same rallying cry at MultiCare...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...