Subscribe Intelligence Unit Special Reports Special Events Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS
Add News Widget

Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Twin Cities’ Children’s Hospital plans up to 250 job cuts
Children's Hospital says it plans to eliminate 200 to 250 jobs by mid-November, citing a drop in patients, an increase...
Healthcare law backers plan counteroffensive
After months of being pummeled by Republican attacks on the new healthcare law, the Obama administration and its allies...
Headed to ER? Some post waits by text, billboard
Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising...
Insurers find individual and small group markets newly attractive, thanks to looming mandates
Restaurant workers are typically young. They typically work part time. And they typically can't afford health...
With healthcare, is bigger always better?
Carilion Clinic owns the two hospitals in Roanoke, VA, and six others in the region, employs 550 doctors and...
Insurers push plans that limit choices of doctors
As the Obama administration begins to enact the new national health care law, the country’s biggest insurers are...
Web Exclusive: 2012 Vision: The Future of Healthcare Marketing
As the annual Society for Healthcare Strategy and Market Development conference gets underway this week, organizers are...
Two jobs of the marketing leader
Today, heads of marketing have two primary jobs: brand architect and brand therapist, writes marketer Keith Jennings...

Audio Conference: Marketing Your Physician Practice: A guide to growth
The presenters of this audioconference discuss the essential areas healthcare practices should consider when...
Webcast: Marketing to Physicians: Increase Referrals and Grow Market Share
How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program...
Webcast: Use Call Centers to Grow Market Share and Measure Marketing ROI
No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance...
Book: The Hospital Executive's Guide to Emergency Department Management
With 50-70 percent of hospital admissions coming through the emergency department, it’s the key driver of profitability...
Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Webcast: Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...
Webcast: Tactics to Measure Financial ROI for Marketing Efforts
Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the...