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Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Twin Cities’ Children’s Hospital plans up to 250 job cuts
Children's Hospital says it plans to eliminate 200 to 250 jobs by mid-November, citing a drop in patients, an increase...
Healthcare law backers plan counteroffensive
After months of being pummeled by Republican attacks on the new healthcare law, the Obama administration and its allies...
Headed to ER? Some post waits by text, billboard
Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising...
Insurers find individual and small group markets newly attractive, thanks to looming mandates
Restaurant workers are typically young. They typically work part time. And they typically can't afford health...
With healthcare, is bigger always better?
Carilion Clinic owns the two hospitals in Roanoke, VA, and six others in the region, employs 550 doctors and...
Insurers push plans that limit choices of doctors
As the Obama administration begins to enact the new national health care law, the country’s biggest insurers are...
Web Exclusive: 2012 Vision: The Future of Healthcare Marketing
As the annual Society for Healthcare Strategy and Market Development conference gets underway this week, organizers are...
Two jobs of the marketing leader
Today, heads of marketing have two primary jobs: brand architect and brand therapist, writes marketer Keith Jennings...

Book: The Hospital Executive's Guide to Emergency Department Management, 2nd Edition
In this timely new book, you will find refined tactics for dealing with increased patient flow, efficiently handling...
Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Book: The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...