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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Ad campaign touts preventive care benefits of health reform law
The Obama administration is kicking off a nationwide ad campaign urging seniors to take advantage of free preventive...
2 million Medicare beneficiaries aren't getting discounted drugs
More than 2 million Medicare beneficiaries have failed to sign up for a program that could save them thousands of...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
Integrated Campaign ’Connects’ With Patients
For years, MultiCare Health System was neck-and-neck with another healthcare provider, jockeying for first place in the...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...
Beware the social media siren
In a recent Sapient study of more than 200 CMOs, "90 percent said that it is becoming increasingly important that...
Web Exclusive: 2009: Is it Over Yet?
For marketers, like many professionals, 2009 looks like it's going to be all the fun of a hangover without any of the...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Webcast: Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...