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Doctor will Skype you now:More MDs use Web for house calls
Web camera doctors' appointments have their benefits and their drawbacks. Free online video-chat services let doctors...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Insurers and ratings groups post information to help patients choose doctors
For most people, picking a doctor is hardly a scientific process. They ask friends or family members to pass along...
NY hospital denies suspected killer got new liver
The widely reported liver trnasplant at the New York-Presbyterian Hospital to alleged killer Johnny Concepcion never...
Illinois hospitals open a window on their performance
The Illinois Hospital Association on Wednesday will debut an information-packed Web site, the first of its kind in the...
Protest targets UPMC hospital closing
Two dozen toga-wearing protesters retold the story of the assassination of Julius Caesar outside UPMC's Downtown...
Shady PR can hurt your marketing
PR firm Reverb Communications has been under fire by MobileCrunch for allegedly gaming the iTunes app store. This type...
The Great Divide
Smart brands realize that to succeed they need to bridge the gap between marketing and IT. The digital revolution has...
Pitching patient safety and hospital transparency on YouTube
While some experts have warned that the full disclosure approach to medical errors could lead to more lawsuits and...
The 10 new rules of PR
The Web has changed the rules for press releases, according to this post on Jeffbullas's Blog. Today, savvy marketing...
Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...