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Engaging Consumers Via Facebook, Twitter Makes Them More Likely To Buy, Recommend
Consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but also buy...
Facebook Reaches Top Ranking in US
Reaching an important milestone, Facebook surpassed Google in the US to become the most visited Web site for the week...
Protest targets UPMC hospital closing
Two dozen toga-wearing protesters retold the story of the assassination of Julius Caesar outside UPMC's Downtown...
Shady PR can hurt your marketing
PR firm Reverb Communications has been under fire by MobileCrunch for allegedly gaming the iTunes app store. This type...
The Great Divide
Smart brands realize that to succeed they need to bridge the gap between marketing and IT. The digital revolution has...
Pitching patient safety and hospital transparency on YouTube
While some experts have warned that the full disclosure approach to medical errors could lead to more lawsuits and...
The 10 new rules of PR
The Web has changed the rules for press releases, according to this post on Jeffbullas's Blog. Today, savvy marketing...
Five habits of successful executives on Twitter
Bruce Philp, CEO of GWP Brand Engineering, lays out the top five habits of successful executives on Twitter in this...
Web Exclusive: OK, We're on Facebook. Now What?
Everybody’s talking about social media, but it’s hard to find examples of how hospitals can use it to build...
Social media predictions made by marketers
Read what marketing bloggers predict for content marketing and social media in 2009. Surprisingly, many see lots of...

Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...