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Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Why Social Spending Makes Sense for Healthcare
Some healthcare organizations are experimenting with using deal-of-the-day social spending websites such as Groupon to...
Web Exclusive: Embrace Physician Rating Sites, Improve Patient Experience
Many hospital leaders, marketers, and clinicians are wary of doctor rating sites, but some understand the reviews...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
Top 10 for online marketing success in 2009
If you’re uncertain about how to start your online marketing efforts this year, learn from this practical...
Experts predict how Web 2.0 will evolve in 2009
Web 2.0 became more mainstream in 2009, with more ad agencies and businesses using it to build a community...
10 Best Marketing Practices from Google's Ted Souder
When pitching ideas, don't start with the words "I think," Ted Souder, the Head of Sales, Midwest Travel for Google...
Dear customer. . .
E-mail marketing is a great way to interact with customers, and to help, Inc. Magazine breaks down all main electronic...
Pharma still taking baby steps on the Web
While the pharmaceutical industry is making strides to boost its Web presence, it still has a long way to go, according...
Writers' strike may have accustomed viewers to Web
Although the Writers Guild strike is now over, television networks can expect to have lost some viewers to computers. A...

Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...