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Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
$1.5B DMC deal close set for Friday
On Friday, the Detroit Medical Center should be part of the Vanguard Health Systems, capping months of work and a...
Web Exclusive: How Hive Marketing Can Save Social Media for Healthcare
A new marketing initiative is more likely to be successful if you have a solid plan in place than if you throw one...
Web Exclusive: The State of Healthcare Marketing ROI
When healthcare marketers talk about measuring the success of their campaigns, they tend to lump all measurement under...
Web Exclusive: A Healthcare Marketer's Guide For Surviving In A Bad Economy
Contributor Daniel Weinbach provides a healthcare marketer's "survival guide" to not only make it through the...
Web Exclusive: Looking for a Heartbeat?
Are you finding that your campaigns are flat-lining? A change of strategy could be just the thing you need to reconnect...
Web Exclusive: ROI Stories: A Wealth of Information
You know you've been successful at measuring the ROI of your marketing efforts when you tell a roomful of your peers...
Web Exclusive: Conquer Your Fear of ROI
It's OK, I know you're scared. We all are. I'm talking about what so many healthcare marketers seem to fear most...
Annual Reports: Not Just for Financials Anymore
No matter the industry, annual reports have been seen primarily as a tool for reporting financials to investors. One...
Test for ROI to get best bang for your advertising bucks
The method of testing ad campaigns should be determined in the same way the rest of your marketing is determined...

Book: A Marketer's Guide to Measuring ROI:
Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to...
Webcast: Beyond ROI: Prove the Success of Your Marketing Efforts
Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for...
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...