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Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
University of North Texas regents OK plan for med school
The vision of an M.D. school in Fort Worth took another big step Thursday when the University of North Texas regents...
Duluth nurses set the stage for 24-hour strike
Nurses in Duluth voted overwhelmingly to reject a new labor contract, setting the stage for a 24-hour strike. More than...
Sound Physicians taps into hospitalist movement
One of the fastest-growing companies in the Northwest has little to do with high-tech, biotech, or cleantech. Tacoma...
With healthcare, is bigger always better?
Carilion Clinic owns the two hospitals in Roanoke, VA, and six others in the region, employs 550 doctors and...
Insurers push plans that limit choices of doctors
As the Obama administration begins to enact the new national health care law, the country’s biggest insurers are...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
Web Exclusive: Entice Docs with Digital Communication Tactics
With all of the physician sales methods out there it’s easy to forget about using digital communication. But...

Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Webcast: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
Developing a strong physician sales program means integrating sales and marketing efforts focused on using market data...
Webcast: Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...
Webcast: More Patients, Less Money, Higher Quality
More patients are coming your way, courtesy of health reform, but reimbursement will still likely lag. Will you take...
Webcast: Tactics to Measure Financial ROI for Marketing Efforts
Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the...
Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from...
Webcast: Quantify & Cultivate Patient Engagement
More than just a buzzword, patient experience has become the quintessential objective in the current healthcare...
Webcast: Battle-Tested Tactics for Key Internal Marketing Initiatives
When a key marketing initiative looms, you can already anticipate its accompanying challenges: executive buy-in...
Webcast: Marketing to Overcome Physician Recruitment Hurdles
Join HealthLeaders Media for a 90-minute webcast on physician recruiting strategy and solutions. Featuring three...
Webcast: Boost Physician Referrals, Build Your Bottom Line