- Community Hospitals
- Health Plans
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Why Social Spending Makes Sense for Healthcare
Some healthcare organizations are experimenting with using deal-of-the-day social spending websites such as Groupon to...
Web Exclusive: Embrace Physician Rating Sites, Improve Patient Experience
Many hospital leaders, marketers, and clinicians are wary of doctor rating sites, but some understand the reviews...
Some doctors join Facebook, Twitter; others wary
Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
Web Exclusive: Entice Docs with Digital Communication Tactics
With all of the physician sales methods out there it’s easy to forget about using digital communication. But...
Web Exclusive: How Hive Marketing Can Save Social Media for Healthcare
A new marketing initiative is more likely to be successful if you have a solid plan in place than if you throw one...
Low-risk social media for healthcare marketing
While the FDA has not passed specific regulations on the use of social media in healthcare device marketing, there are...
Three top ways to damage your brand with social media
While social media can do a lot to humanize a brand, increase the effectiveness of customer service, and create brand...
Health System Uses Social Media to Recruit Physicians
When Geisinger Health System in Danville, PA, was having trouble recruiting gastroenterologists earlier this year...
Developing a Social Media Marketing Plan
It's time to take your hospital into the world of social media marketing, write Mark Shelley and Dan Dunlop. But too...
Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...