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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Ad campaign touts preventive care benefits of health reform law
The Obama administration is kicking off a nationwide ad campaign urging seniors to take advantage of free preventive...
2 million Medicare beneficiaries aren't getting discounted drugs
More than 2 million Medicare beneficiaries have failed to sign up for a program that could save them thousands of...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Healthcare law backers plan counteroffensive
After months of being pummeled by Republican attacks on the new healthcare law, the Obama administration and its allies...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
Four unlicensed health insurers marketing in Connecticut
Connecticut insurance regulators are warning people about four health insurance companies that are marketing to state...
Health insurers looking to capitalize on new Target Field in Minnesota
Blue Cross and Blue Shield of Minnesota has signs in the new "Target Field" ballpark that hosts the Minnesota Twins...
Web Exclusive: AHIP Launches Health Reform Ad Campaign
Through its "Campaign for an American Solution," America's Health Insurance Plans, is launching its first...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...