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Web Exclusive: How Hive Marketing Can Save Social Media for Healthcare
A new marketing initiative is more likely to be successful if you have a solid plan in place than if you throw one...
Campaign Spotlight: Online Recruitment Campaign Emphasizes Family Atmosphere
Marketers at Pitt County (NC) Memorial Hospital (PCMH) quickly realized that the organization's consumer marketing...
Web Exclusive: If You Could Tell the CEO One Thing About Marketing, What Would it Be?
From marketing your hospital's quality rankings to competing against big brand-name organizations to investing time and...
Web Exclusive: The State of Healthcare Marketing ROI
When healthcare marketers talk about measuring the success of their campaigns, they tend to lump all measurement under...
Why health brand marketers must embrace attraction marketing
Rational information and comparative data that your healthcare organization is better than your competitors will not...
Low-risk social media for healthcare marketing
While the FDA has not passed specific regulations on the use of social media in healthcare device marketing, there are...
Web Exclusive: Coakley's Failed Senate Bid: Four Lessons for Healthcare Marketers
Democrat Martha Coakley's communications strategy helped her lose a seat that hasn't been held by a Republican in...
Web Exclusive: Words of Wisdom on Getting Advice from Outside Industries
At the HealthLeaders Media Marketing Experience event this past fall, we asked participants to share with us their...
Web Exclusive: Amidst Upheaval, Marketers Must Retain Focus on the Patient in 2010
In 2010, the more things change, the more they'll stay the same for healthcare marketers. Here are some thoughts on the...
Web Exclusive: Healthcare Marketing in 2009: The Year in Review
Last year I made three predictions about what 2009 would bring for healthcare marketers. I always enjoy looking back...

Book: A Marketer's Guide to Measuring ROI:
Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to...
Book: Physician Entrepreneurs: Marketing Toolkit
Allow Physician Entrepreneurs: Marketing Toolkit to take your practice to the next level. This detailed book is filled...
Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Audio Conference: Marketing Your Physician Practice: A guide to growth
The presenters of this audioconference discuss the essential areas healthcare practices should consider when...
Webcast: Marketing to Boomers: Strategies to Build Loyalty Now
Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key...
Book: A Marketer's Guide to Market Research
Specific to the unique needs of hospital and health system marketers, A Marketer's Guide to Market Research takes a...
Webcast: Marketing Obstetrics: Strategies for Service Line Campaigns
Obstetrics is a gateway service line—one that can bring years of downstream revenue. To capture and expand your...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Beyond ROI: Prove the Success of Your Marketing Efforts
Join HealthLeaders Media for this 90-minute Webcast and learn to measure and report results. Find out how St. Joseph's...
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...