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Integrated Campaign ’Connects’ With Patients
For years, MultiCare Health System was neck-and-neck with another healthcare provider, jockeying for first place in the...
Cheery Campaign Makes Consumers Take Notice
"Just in case you actually do shop 'til you drop," read a Southwest General banner hanging above a mall food...
Web Exclusive: Web Site Redesign Increases Appointments, Leadership Interest
A successful Web site redesign is not an easy feat to pull off—something Temple University Hospital knows all too...
Low-budget Campaign Animates Community
This winter, Children's Hospital of Illinois at OSF Saint Francis Medical Center faced a dilemma that many hospital...
Twisted Heart Image Draws Patients
You can construct a breathtaking new building, stock it with the most advanced technology, and hire renowned...
Web Exclusive: Three Ways Text Messages Can Improve Healthcare Marketing
Lately, I've been noticing an uptick in articles and press releases detailing text-message campaigns in...
Campaign Spotlight: Online Recruitment Campaign Emphasizes Family Atmosphere
Marketers at Pitt County (NC) Memorial Hospital (PCMH) quickly realized that the organization's consumer marketing...
Build It, Advertise it, and They Will Come
When North Oaks Health System added seven new clinics over the past few years, leaders there quickly realized there was...
Texting raises $24 million for Haiti earthquake relief
Texting is proving its worth as a fundraising tool as millions of Americans text donations for Haiti relief over their...
Heart Hospital Celebrates Victories
Physicians and staff at OSF Saint Francis Heart Hospital saw every patient who recovered after a life-threatening heart...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Seminar: HealthLeaders Marketing Awards: Chicago, IL
Book: Hospital Campaigns that Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...