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2 million Medicare beneficiaries aren't getting discounted drugs
More than 2 million Medicare beneficiaries have failed to sign up for a program that could save them thousands of...
Democrats struggle to find catchy acronym for healthcare reforms
Puh-pack-uh? Is that some kind of llama? In fact, it's the ungainly acronym of the new healthcare law - PPACA, the...
Healthcare law backers plan counteroffensive
After months of being pummeled by Republican attacks on the new healthcare law, the Obama administration and its allies...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Millions spent to sway Democrats on healthcare
A coalition of groups opposing healthcare legislation, led by the United States Chamber of Commerce, is singling out 27...
Advertising wars escalate in healthcare fight
The type of advertising war that helped doom the last effort to overhaul the nation's healthcare system is heating up...
Warring sides on healthcare carry their fight to TV and radio ads
Interest groups are spending hundreds of thousands of dollars on television and radio advertisements supporting or...
Obama urged to overhaul healthcare, stat
Four leading advocacy groups representing business, labor, and retirees are starting a campaign to press Barack Obama...
They’re back: Harry and Louise on health insurance
In 1994, a series of political ads starring the fictional couple "Harry and Louise" helped sour the public’s view...
New health reform group to spend $40 million
A national advertisement by the newly formed group Health Care for America Now will take on insurance companies and...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Webcast: Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be...
Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...