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Cheery Campaign Makes Consumers Take Notice
"Just in case you actually do shop 'til you drop," read a Southwest General banner hanging above a mall food...
Web Exclusive: Web Site Redesign Increases Appointments, Leadership Interest
A successful Web site redesign is not an easy feat to pull off—something Temple University Hospital knows all too...
Campaign Spotlight: Online Recruitment Campaign Emphasizes Family Atmosphere
Marketers at Pitt County (NC) Memorial Hospital (PCMH) quickly realized that the organization's consumer marketing...
Build It, Advertise it, and They Will Come
When North Oaks Health System added seven new clinics over the past few years, leaders there quickly realized there was...
Campaign Spotlight: Old Hospital, New Image
Riverview Hospital has served its community for a century, but recently new hospitals have been encroaching on the...
Web Exclusive: Words of Wisdom on Getting Advice from Outside Industries
At the HealthLeaders Media Marketing Experience event this past fall, we asked participants to share with us their...
Magazine: Taking the Measure of Healthcare Marketing
Judges of the HealthLeaders Media Marketing Awards assess the state of the art.
Web Exclusive: HealthLeaders Media's 2009 Marketing Event Honors Healthcare Advertising Campaigns That Work
Healthcare advertising campaigns that set clear objectives, met or exceeded them, and showed positive ROI were honored...
Campaign Spotlight: Children's Effort Sees 'Pawsitive' Results
K. Hovnanian Children's Hospital has a new doctor. Dr. Bernard wears green scrubs and a red stethoscope and has four...
Web Exclusive: In Just One Year, New Media Marketing has Come a Long Way, Baby
This time last year, as we finalized the list of winners for the 2008 HealthLeaders Media Marketing Awards, the...