Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Obama aministration shelves doctor ’mystery shoppers’ plan
The Obama administration said Tuesday that it had shelved plans for a survey in which "mystery shoppers" posing as...
Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
The time is now for ACOs, former CMS administrator says
With the prohibitive and rising cost of healthcare, there has never been a greater need for accountable care...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Cheery Campaign Makes Consumers Take Notice
"Just in case you actually do shop 'til you drop," read a Southwest General banner hanging above a mall food...
Web Exclusive: Web Site Redesign Increases Appointments, Leadership Interest
A successful Web site redesign is not an easy feat to pull off—something Temple University Hospital knows all too...
Build It, Advertise it, and They Will Come
When North Oaks Health System added seven new clinics over the past few years, leaders there quickly realized there was...
Campaign Spotlight: Old Hospital, New Image
Riverview Hospital has served its community for a century, but recently new hospitals have been encroaching on the...
Web Exclusive: HealthLeaders Media's 2009 Marketing Event Honors Healthcare Advertising Campaigns That Work
Healthcare advertising campaigns that set clear objectives, met or exceeded them, and showed positive ROI were honored...
Campaign Spotlight: Children's Effort Sees 'Pawsitive' Results
K. Hovnanian Children's Hospital has a new doctor. Dr. Bernard wears green scrubs and a red stethoscope and has four...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...