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Study says thousands get unneeded heart devices
Doctors are implanting high-tech heart defibrillators in thousands of people who probably do not need them, a new...
Surgeons salvage hand nerves of double-transplant patient at Jewish Hospital
--> Doctors completed the region's first double-hand transplant Wednesday, replacing a man's burned...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Brigham and Women's to offer hand transplants
The Boston hospital that last year performed the country’s first face transplant now plans to offer hand ...
Spinal-fluid test found to predict Alzheimer's
Researchers report that a spinal fluid test can be 100% accurate in identifying patients with significant memory loss...
IBM unveils strategy in electronic health records
I.B.M. has been quietly saying for months that it planned to enter the market for electronic health records, a business...
Vanderbilt launches personalized cancer care program
Vanderbilt-Ingram Cancer Center has launched the Personalized Cancer Medicine Program, a new initiative that is...
Cleveland Clinic partners with Chicago hospital
  In a move likely to shake up the market for heart care in the Chicago area, the well-known Cleveland...
Web Exclusive: Mammography Campaign Fends Off the Competition
OSF Holy Family Medical Center is constantly fighting for market share in the Monmouth, IL area. The 23-bed hospital...
Cautionary Campaign Attracts Callers
Oklahoma City, OK-based Bone and Joint Hospital at St. Anthony's marketers created a multimedia campaign, which...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...