Subscribe Intelligence Unit Special Reports Special Events Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS
Add News Widget

Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Some MA hospitals back price curbs
Support is building among some Massachusetts hospitals for temporary government limits on healthcare prices, a...
West Penn Hospital would have closed without Highmark deal
Without its acquisition by Highmark Inc., West Penn Allegheny Health System would have been forced to shutter West...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
McKinsey stands by contested health insurance survey
Under fire from Democrats in Congress, consulting firm McKinsey & Co. today released its methodology for a...
Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Democrats struggle to find catchy acronym for healthcare reforms
Puh-pack-uh? Is that some kind of llama? In fact, it's the ungainly acronym of the new healthcare law - PPACA, the...
Magazine: Marketing: Potential and Pitfalls Ahead
Healthcare CEOs say marketing initiatives will be among the top four drivers of growth at their organization in the...
Mobile marketing to leap 26% this year
The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that...

Audio Conference: Marketing Your Physician Practice: A guide to growth
The presenters of this audioconference discuss the essential areas healthcare practices should consider when...
Webcast: Marketing to Physicians: Increase Referrals and Grow Market Share
How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program...
Webcast: Use Call Centers to Grow Market Share and Measure Marketing ROI
No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance...
Book: The Hospital Executive's Guide to Emergency Department Management
With 50-70 percent of hospital admissions coming through the emergency department, it’s the key driver of profitability...
Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Webcast: Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...
Webcast: Tactics to Measure Financial ROI for Marketing Efforts
Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the...