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Obama aministration shelves doctor ’mystery shoppers’ plan
The Obama administration said Tuesday that it had shelved plans for a survey in which "mystery shoppers" posing as...
Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
The time is now for ACOs, former CMS administrator says
With the prohibitive and rising cost of healthcare, there has never been a greater need for accountable care...
FL suspends doctor in fake Viagra scheme
A Deerfield Beach doctor has been suspended for his role helping a company peddle imitation Viagra to men who didn't...
What happened to the family doctor?
Primary-care doctors take care of the young, the old and the in-between; the sick, the well and the dying. Ideally...
As doctors age, small towns face critical shortage
Californians are getting older, and so are their physicians. In isolated towns, fears are rising that as greater...
As reimbursements shrink, heart specialists mull sale to hospitals
One big suburban cardiology practice has been snapped up by a hospital system and another is on the block, deals likely...
Doctors and hospitals team up for payment reform
Across Texas, hospital systems are scooping up physician groups and solo practitioners, scrambling to create the kinds...
Web Exclusive: Successful Physician Retention Must Start During Recruitment
Physician retention begins at the earliest stages of the recruitment process—and any marketer can get involved.
Web Exclusive: Talking 'Bout Doc Generations
There are three distinctly different generations (and soon to be a fourth) practicing medicine today. And marketers...

Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Webcast: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking
Developing a strong physician sales program means integrating sales and marketing efforts focused on using market data...
Webcast: Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...
Webcast: More Patients, Less Money, Higher Quality
More patients are coming your way, courtesy of health reform, but reimbursement will still likely lag. Will you take...
Webcast: Tactics to Measure Financial ROI for Marketing Efforts
Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the...
Webcast: Ratchet Up Physician Referrals: Proven Methods & Measures
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from...
Webcast: Quantify & Cultivate Patient Engagement
More than just a buzzword, patient experience has become the quintessential objective in the current healthcare...
Webcast: Battle-Tested Tactics for Key Internal Marketing Initiatives
When a key marketing initiative looms, you can already anticipate its accompanying challenges: executive buy-in...
Webcast: Marketing to Overcome Physician Recruitment Hurdles
Join HealthLeaders Media for a 90-minute webcast on physician recruiting strategy and solutions. Featuring three...
Webcast: Boost Physician Referrals, Build Your Bottom Line