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App Challenge: Battle Obesity with Public Health Data
Health 2.0 is challenging software developers to build web-based applications that make reams of government public...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Users favor mobile browsers over downloadable mobile apps
When it comes to the mobile user experience, respondents generally favor mobile browser experiences over downloadable...
Why Social Spending Makes Sense for Healthcare
Some healthcare organizations are experimenting with using deal-of-the-day social spending websites such as Groupon to...
Insurers and ratings groups post information to help patients choose doctors
For most people, picking a doctor is hardly a scientific process. They ask friends or family members to pass along...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
What social media ads are the most effective?
In a new study, Psychster tested examples of seven types of ads on both Facebook and Allrecipes.com, the popular recipe...
Seven ways hospitals can address Facebook criticism
Although social media gives organizations a chance to engage in conversations with customers, it can also give...
Nyquil nation: 100,000 fans snoozing for swag
Nyquil launched a Facebook app launched in December 2009, prompting more than 100,000 fans to join "Nyquil...
How S.M.A.R.T. is your Web site? 5 easy steps to test your site’s IQ
Although great strides have been made in the past few years, healthcare Web sites in general haven’t had a...

Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...