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3 Steps to Reach the Wireless Patient
HealthLeaders Media Marketing Weekly - November 3, 2010 | Three Steps to Reach the Wireless...
Hospital Enhances Print Ads With Barcode Technology
Middle Tennessee Medical Center's advertising campaign promoting the opening of its new facility looks like a...
3 Steps to Reach the Wireless Patient
Forward-looking hospitals are beginning to focus their marketing efforts on mobile technology such as mobile-specific...
Lexington Medical Center Puts a New Spin on Video Testimonials
The video patient testimonial is nothing new to healthcare advertising, but today multimedia campaigns enable...
Invest in Interactive Media to Enhance Patient Experience
In addition to granting unfettered access to websites, other media, such as patient portals and educational video...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
Healthcare Organizations Stay Competitive with Branded Mobile Sites
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Web Exclusive: Healthcare Organizations Stay Competitive with Branded Mobile Sites
With a growing number of consumers and physicians accessing the Internet through smartphones, healthcare organizations...
Few Hospitals Use Social Media Effectively, Says Study
Nine in 10 hospitals use social media to some degree, but most of them say they're having little luck attracting new...
Health System Uses Social Media to Recruit Physicians
When Geisinger Health System in Danville, PA, was having trouble recruiting gastroenterologists earlier this year...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Webcast: Marketing to Boomers: Strategies to Build Loyalty Now
Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key...
Webcast: Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...