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App Challenge: Battle Obesity with Public Health Data
Health 2.0 is challenging software developers to build web-based applications that make reams of government public...
Doctor will Skype you now:More MDs use Web for house calls
Web camera doctors' appointments have their benefits and their drawbacks. Free online video-chat services let doctors...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Growing eHealth Segment Creates Opportunities for Marketers
The Internet might create cyberchondriacs, but it can also help healthcare marketers target key patients and track...
Web Exclusive: Top 5 Holiday Gifts for Physicians
As the clock runs down on 2010 and thoughts turn to year-end gifts, let us consider some sought-after goodies for...
Mommy Blog Banner Ads Get Results
The mommy blogger trend is continuing to catch on at hospitals around the country and is proving to be a success...
Insurers and ratings groups post information to help patients choose doctors
For most people, picking a doctor is hardly a scientific process. They ask friends or family members to pass along...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
How Tweeting and Friending Can Benefit Doctor-Patient Communication
Should you friend your doctor? Patients friending doctors and vice versa is more than a moral dilemma—it's a...
Social media consults may harbor dangers
As consumers continue to flock to the internet and social media sites, so do physicians. In fact, 86% of U.S...

Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...