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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Ad campaign touts preventive care benefits of health reform law
The Obama administration is kicking off a nationwide ad campaign urging seniors to take advantage of free preventive...
2 million Medicare beneficiaries aren't getting discounted drugs
More than 2 million Medicare beneficiaries have failed to sign up for a program that could save them thousands of...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
AT&T, Vitality offer wireless pill caps
AT&T announced that it will be partnering with Vitality to sell Vitality GlowCaps on Amazon.com. The AT&T...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...
Headed to ER? Some post waits by text, billboard
Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising...
Web Exclusive: Mammography Campaign Fends Off the Competition
OSF Holy Family Medical Center is constantly fighting for market share in the Monmouth, IL area. The 23-bed hospital...
Web Exclusive: Play-Pause Campaign Fast-forwards Results
At first, the universal symbols for play, pause, and fast-forward on TV remotes don't seem to have much to do with...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...