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Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Growing eHealth Segment Creates Opportunities for Marketers
The Internet might create cyberchondriacs, but it can also help healthcare marketers target key patients and track...
Web Exclusive: Top 5 Holiday Gifts for Physicians
As the clock runs down on 2010 and thoughts turn to year-end gifts, let us consider some sought-after goodies for...
Mayo Clinic Center for Social Media launches global social media health network
The recently formed Mayo Clinic Center for Social Media today announced the formation of the Social Media Health...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
Magazine: Virtual Marketing
A novel model promises to improve quality, boost efficiency, and cut costs.
Few Hospitals Use Social Media Effectively, Says Study
Nine in 10 hospitals use social media to some degree, but most of them say they're having little luck attracting new...
Five steps to a dynamic mobile marketing campaign
American marketing professionals are really starting to take notice of the benefits of mobile marketing. While some...
From teeth whitening to flying helicopters
Thanks to the ever-growing Internet, magazines and newspapers have had to face the growing difficulty of finding...
You say your agency’s annoying like it’s a bad thing
Advertising agencies can be annoying in their persistent pursuit of finding the very next big marketing concept or...

Book: The Hospital Executive's Guide to Emergency Department Management, 2nd Edition
In this timely new book, you will find refined tactics for dealing with increased patient flow, efficiently handling...
Book: The Complete Guide to Service Line Marketing
This comprehensive book guides healthcare executives through proven marketing strategies to grow their service lines...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Book: The Healthcare Executive's Guide to Urgent Care Centers and Freestanding EDs
One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a...