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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
Study linking vaccine to autism was fraud, Lancet reports
The first study to link a childhood vaccine to autism was based on doctored information about the children involved...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Drug approvals slipped in 2010
The Food and Drug Administration approved about 21 drugs in 2010, a relatively modest figure that shows the...
Tampa Bay hospitals ring in the new year by going tobacco-free
Hospitals around the Tampa Bay region are ringing in 2011 with a healthy resolution long in the works: extinguishing...
Democrats struggle to find catchy acronym for healthcare reforms
Puh-pack-uh? Is that some kind of llama? In fact, it's the ungainly acronym of the new healthcare law - PPACA, the...
Cooling caps tested to help cancer patients keep hair
A handful of San Francisco breast cancer patients are donning frigid skullcaps to test a device designed to keep hair...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Webcast: Marketing to Boomers: Strategies to Build Loyalty Now
Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key...
Webcast: Marketing Neurosciences: Service Line Strategies for Marketers
Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute...