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App Challenge: Battle Obesity with Public Health Data
Health 2.0 is challenging software developers to build web-based applications that make reams of government public...
Doctor will Skype you now:More MDs use Web for house calls
Web camera doctors' appointments have their benefits and their drawbacks. Free online video-chat services let doctors...
Should doctors be Facebook 'friends' with patients?
Should doctors be Facebook "friends" with their patients? Increasingly, professionals are stroking their...
Growing eHealth Segment Creates Opportunities for Marketers
The Internet might create cyberchondriacs, but it can also help healthcare marketers target key patients and track...
Web Exclusive: Top 5 Holiday Gifts for Physicians
As the clock runs down on 2010 and thoughts turn to year-end gifts, let us consider some sought-after goodies for...
Mommy Blog Banner Ads Get Results
The mommy blogger trend is continuing to catch on at hospitals around the country and is proving to be a success...
Web Exclusive: Hospital Seeks To Terminate Five Hospital Workers For Privacy Breaches on Social Media
Tri-City Medical Center in Oceanside, CA, said it has moved to terminate five employees and has disciplined a sixth for...
Web Exclusive: Four Steps to the Next Step in Your Social Media Evolution
Even if your organization isn't officially on Twitter, YouTube, and Facebook, your employees are. Enter the next social...
Web Exclusive: Social Media Create Patient Privacy Minefield
If your healthcare organization doesn't have a policy on employee conduct for online communications and social media...
Academic claims to find sensitive medical info on peer-to-peer networks
An academic says he found thousands of sensitive medical records leaked over peer-to-peer networks from computers at...
Newsletter: Medicine on the Net
Unleash the mystery of how the internet is affecting the healthcare industry today with this monthly newsletter.
Book: A Marketer's Guide to Measuring Results
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...