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Some MA hospitals back price curbs
Support is building among some Massachusetts hospitals for temporary government limits on healthcare prices, a...
West Penn Hospital would have closed without Highmark deal
Without its acquisition by Highmark Inc., West Penn Allegheny Health System would have been forced to shutter West...
CFOs Eye Brighter Financial Days Ahead
Healthcare CFOs aren't optimistic about healthcare reform or the economy. Yet in spite of the pessimism, financial...
In Defense of Grady: Why Marketing May Revive the Struggling Hospital
Atlanta's Grady Memorial Hospital has come under fire for increasing its marketing budget when some say it should use...
No actors, just patients in unvarnished spots for hospitals
A television commercial for the Akron Children's Hospital in Ohio presents Austin, who is 14 and bald from...
Sparing 450 jobs at Boston's Beth Israel
Employees at Boston-based Beth Israel Deaconess Medical Center are mostly praising the chief executive's proposals for...
Ad industry confronts grim research on spending
Consumers that are cutting back on expenses now may continue to do so even after an economic recovery. In response...
Healthcare groups soften attacks on New York governor's budget cuts
A blind man who appeared in a television commercial asking New York Gov. David A. Paterson, who is also legally blind...
Super Bowl: Companies trim spending
The Super Bowl long has been a prime chance for corporate activation, and so it is again this year. Most companies...
Yes, the Super Bowl is well worth $3 million a spot
Surely, spending $3 million on a Super Bowl ad in the midst of a crushing economic downturn is a foolish waste when...
Beyond ROI: Prove the Success of Your Marketing Efforts
Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for...
The Comprehensive Guide to Nursing Home Administration
Learn the nuts and bolts of how to be an effective SNF administrator. This book serves as your blueprint to managing...
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