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Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Doctors question journal articles
Over the last decade, a small group of prominent surgeons from around the country has been enlisted by medical...
Brigham and Women's to offer hand transplants
The Boston hospital that last year performed the country’s first face transplant now plans to offer hand ...
Whitman softens stance on U.S. healthcare law
If elected governor, Republican Meg Whitman plans to add California to the list of states suing to overturn the new...
The New IT Landscape For Health Insurers
Periodically, a dramatic change in an industry enables chief information officers to step up and play a decisive role...
IBM unveils strategy in electronic health records
I.B.M. has been quietly saying for months that it planned to enter the market for electronic health records, a business...
Drug studies funded by industry are more likely to yield good news
When weighing the results of a medical study it's important to consider who supplied money to conduct the research...
Lemonade, Anyone? The Upside of Marketing Healthcare in a Recession
Is it possible that there are some positives when it comes to marketing in a recession? That there is a silver lining...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Continuing Education: CANCELLED: Physician-Hospital Integration and Alignment: Colorado Springs, CO
Solutions to increase quality and safety of care and decrease costs through unique physician-hospital integration and...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...