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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Ad campaign touts preventive care benefits of health reform law
The Obama administration is kicking off a nationwide ad campaign urging seniors to take advantage of free preventive...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
Group says UM’s medical ethics policy is an improvement
A new ethics policy to guide student and faculty relationships with drug companies at the University of Minnesota's...
Involve Physicians in Campaign Strategy
HealthLeaders Media Marketing Weekly - September 22, 2010 | Involve Physicians in Campaign...
Involve Physicians in Campaign Strategy
Hospitals are beginning to realize the value of involving service line directors and other doctors in the strategic...
Reaching the Real Referral Decision Makers
HealthLeaders Media Marketing Weekly - August 25, 2010 | Reaching the Real Referral Decision...
Reaching the Real Referral Decision Makers
Often the decision about where to refer a patient is not made by the doctor alone—and sometimes the doctor isn't...
FDA warns J&J on illegal marketing of medical devices
    Another day, another Johnson & Johnson news item -- and once again, not a flattering one. The...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...