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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
Study linking vaccine to autism was fraud, Lancet reports
The first study to link a childhood vaccine to autism was based on doctored information about the children involved...
AT&T, Vitality offer wireless pill caps
AT&T announced that it will be partnering with Vitality to sell Vitality GlowCaps on Amazon.com. The AT&T...
A bid to expand eligibility for weight-loss surgery
A Food and Drug Administration advisory panel last month recommended allowing doctors to use the Lap-Band, a less...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Some doctors join Facebook, Twitter; others wary
  Go into any OB/GYN office and you're likely to see a large bulletin board covered with snapshots of...
Few Hospitals Use Social Media Effectively, Says Study
Nine in 10 hospitals use social media to some degree, but most of them say they're having little luck attracting new...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Continuing Education: CANCELLED: Physician-Hospital Integration and Alignment: Colorado Springs, CO
Solutions to increase quality and safety of care and decrease costs through unique physician-hospital integration and...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...