Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
Study linking vaccine to autism was fraud, Lancet reports
The first study to link a childhood vaccine to autism was based on doctored information about the children involved...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
3 Steps to Reach the Wireless Patient
HealthLeaders Media Marketing Weekly - November 3, 2010 | Three Steps to Reach the Wireless...
Hospital Enhances Print Ads With Barcode Technology
Middle Tennessee Medical Center's advertising campaign promoting the opening of its new facility looks like a...
Lexington Medical Center Puts a New Spin on Video Testimonials
The video patient testimonial is nothing new to healthcare advertising, but today multimedia campaigns enable...
Health System Uses Social Media to Recruit Physicians
When Geisinger Health System in Danville, PA, was having trouble recruiting gastroenterologists earlier this year...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...

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