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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
3 Steps to Reach the Wireless Patient
HealthLeaders Media Marketing Weekly - November 3, 2010 | Three Steps to Reach the Wireless...
Hospital Enhances Print Ads With Barcode Technology
Middle Tennessee Medical Center's advertising campaign promoting the opening of its new facility looks like a...
Lexington Medical Center Puts a New Spin on Video Testimonials
The video patient testimonial is nothing new to healthcare advertising, but today multimedia campaigns enable...
Physicians Take Live Calls and Online Messages During TV Segment
When OSF Healthcare System in Peoria, IL, partnered with a local TV station to create live, weekly health segments...
Web Exclusive: Campaign Microsites No Longer Optional
It's next to impossible to prove that the billboard on the highway convinced X-amount of patients to schedule...
Web Exclusive: Coming Attractions
A recent campaign launched for St. Joseph's Hospital and HealthEast brought a taste of movie star fame to its patients...
Social media predictions made by marketers
Read what marketing bloggers predict for content marketing and social media in 2009. Surprisingly, many see lots of...
Beware the social media siren
In a recent Sapient study of more than 200 CMOs, "90 percent said that it is becoming increasingly important that...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: The Complete Guide to Hospital Marketing, Second Edition
The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a...
Webcast: Boost Market Share with Your Oncology Services
Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from...
Book: The Complete Guide to Strategic Marketing for the Cardiovascular Service Line
Understanding the essence of strategic marketing concepts, their application to the management of cardiovascular (CV...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...