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Spine experts repudiate Medtronic studies
In an extraordinary move, a group of spine specialists are publicly repudiating the research of other experts that...
Opinion: Why Google Health really failed: It's about the money
As reported on TechCrunch, Google shut down its medical records and health data platform. Since then, there's been a...
Limits on test drugs add to patients' ordeals
Lorraine Heidke-McCartin, 54, has experienced heartening victories and wrenching setbacks in her fight with breast...
Novartis, physicians foster ethical relationship
When drug maker Novartis AG tapped a Massachusetts General Hospital cardiologist to run its global research...
A bid to expand eligibility for weight-loss surgery
A Food and Drug Administration advisory panel last month recommended allowing doctors to use the Lap-Band, a less...
Coupons for patients, but higher bills for insurers
With drug prices rising and many people out of work, pharmaceutical companies are increasingly helping patients with...
Drug approvals slipped in 2010
The Food and Drug Administration approved about 21 drugs in 2010, a relatively modest figure that shows the...
Democrats struggle to find catchy acronym for healthcare reforms
Puh-pack-uh? Is that some kind of llama? In fact, it's the ungainly acronym of the new healthcare law - PPACA, the...
Experiments test if implant can block sleep apnea
Scientists are beginning to test if an implanted pacemaker-like device might help certain sleep apnea sufferers...
Cooling caps tested to help cancer patients keep hair
A handful of San Francisco breast cancer patients are donning frigid skullcaps to test a device designed to keep hair...

Newsletter: Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...

Book: A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound...
Book: The Complete Guide to Women's Health Service Line Marketing
Women are the family healthcare gatekeeper attract them to your women’s service line and you will attract their family...
Continuing Education: CANCELLED: Physician-Hospital Integration and Alignment: Colorado Springs, CO
Solutions to increase quality and safety of care and decrease costs through unique physician-hospital integration and...
Newsletter: Healthcare Marketing Advisor
Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your...