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LinkedIn Provides Marketing Platform for ODPHP
The Office of Disease Prevention and Health Promotion is using LinkedIn as the platform to launch their Healthy People...
Humor's Role in Healthcare Marketing
Mixing healthcare messaging and humor can be risky. There are rewards for getting it right, but it takes a deft hand to...
Inside Tips on Marketing Hospital Services to Boomers
There is a booming opportunity for marketers to target the aging patient population. An expert from Banner Health...
Physician Referrals: A Marketer's Goldmine
As the healthcare landscape continues to be fluid and amorphous, marketers crave the knowhow for building, tracking...
How to Get the Most from a Celebrity Hospital Visit
Shaq, Heidi Klum, Britney Spears…these familiar faces have been used to market a slew of products. But are...
Googled: How One Hospital Boosted Its Search Results
Sometimes, there's a thin line separating hospital marketing messages from spam. Luring potential patients to your...
Hospital Marketing Costs Remain Cause for Concern
Even though the economy is on the rebound, hospital executives remain wary of launching big-budget marketing...
Michigan Hospitals Open Senior Emergency Departments
A group of hospitals in Michigan has opened, within its existing EDs, specially equipped emergency units designed and...
Lap-Band Surgery Campaign Thin on Info, Says LAPHD
A billboard campaign for an adjustable gastric banding surgery downplays the procedure's risks, charges the Los...
CA Hospitals Promote Breastfeeding Programs
Hospitals in California are taking a more active role in encouraging new mothers to breastfeed babies, especially those...
The Power of Primary Care in an Era of Change
The government is pushing for healthcare providers to assume more responsibility for managing the care continuum, which...
Proven Strategies to Market Women’s Services
Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key...
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